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The Top 10 Amazon Leadership Principles Every Employee Should Know

Amazon Leadership Principles

A big part of being an effective leader in business has to do with the ways you treat your employees. Businesses that value and take care of their workers are more likely to succeed because those workers are more motivated, engaged, and productive—which ends up benefiting everyone in the long run.

Even though some Amazon leadership principles may seem counterintuitive, they can go a long way in helping you build a positive company culture with high-performing teams that work well together.

Amazon began in the garages of Jeff Bezos, and it has grown from there to become one of the world’s most popular online retailers. Amazon Leadership Principles are legendary, but what exactly do they mean? 

Top 10 Amazon Leadership Principles

This article breaks down the top 10 amazon leadership principles that every Amazon employee should know, so you can apply them to your own business or job.

1) Customer Obsession

The Top 10 Amazon Leadership Principles Every Employee Should Know

Amazon’s leadership principles start with customer obsession. This means that everything the company does is focused on delivering the best possible experience to its customers. Amazon employees are encouraged to think like customers and always put their needs first. 

Amazon’s leadership principles state that Amazon’s first principle is to focus on its customers. This means that everything they do should be focused on how to make them happy and how to provide a great service for them. 

It also says that if you work for Amazon, then it’s your job as an employee to put yourself in a customer’s shoes and think about how you would want to be treated. 

If there’s anything or anyone getting in your way of doing that, then you need to sort it out so that you can give great service. Remembering Amazon Leadership Principles will help you act in line with them too when things are going wrong or something isn’t working.

2) Thoughtful Consumer Experience

Amazon has always been customer-centric, and that starts with the leadership team. The company operates under the guiding principle that every employee should be thinking about how to improve the customer experience in some way. This principle is evident in Amazon interview questions, which focus on identifying candidates who will put the customer first. 

Amazon leadership principles demand that every person who interacts with customers thinks about how they can improve their experience. 

Amazon interview questions focus on how candidates approach each interaction with a customer or client, and how they think about responding to negative feedback. If you’re applying for a job at Amazon, you should be able to explain your thought process for handling an adverse situation involving a customer.

3) Bias for Action

The Top 10 Amazon Leadership Principles Every Employee Should Know

Bias for action is one of Amazon’s most important leadership principles. It means making decisions quickly, even if they’re not perfect, and always moving forward. This principle is essential for any Amazon employee, from the entry-level workers to the CEO. 

Take Amazon founder and CEO Jeff Bezos as an example. In a 2016 interview, he explained that bias for action means making decisions quickly and getting them done. 

Decisions like these don’t always have to be perfect, he says; they just need to be made. Even if you’re not a decision-maker at Amazon or any other company, you can show bias for action by completing projects before your deadline without letting yourself get distracted by everything else going on around you. 

If you’re tasked with finishing a report, for example, but another co-worker sends you a message about an event later that week, simply tell her that you’ll get back to her later.

4) Fearless Experimentation

Amazon employees are encouraged to experiment and take risks. This culture of experimentation has led to some of the company’s most innovative products and services.

Amazon encourages employees to think big and challenge the status quo.

Employees are encouraged to be customer-obsessed, which means putting the customer first in everything they do. 

Amazon leaders are expected to be able to make decisions quickly, even when they don’t have all the information. Leaders at Amazon are also expected to be decisive, which means they’re not afraid to make tough decisions when necessary.

5) Ownership

The Top 10 Amazon Leadership Principles Every Employee Should Know

In order to be an effective leader at Amazon, you need to take ownership of your work. This means being accountable for your results, taking responsibility for your mistakes, and always looking for ways to improve. 

It also means being proactive and constantly seeking out new opportunities to add value. Leaders at Amazon are expected to set an example for others and lead by example.

6) Insist on the Highest Standards

One of most important Amazon’s leadership principles is to insist on the highest standards. This means that as an Amazon employee, you should always be striving to do your best work and push yourself to exceed expectations. 

If you’re interviewing for a position at Amazon, be prepared to answer questions about how you would maintain high standards in your role. 

The interviewer will want to see that you have a history of setting and achieving challenging goals, so be sure to share examples of times when you’ve done just that. demonstrate your commitment to excellence and show that you’re the type of person who is always looking for ways to improve.

7) Use Your Resources Wisely

Amazon Leadership Principles

If you’re lucky enough to get an interview with Amazon, you’ll want to be prepared with more than just a great resume and interviewing skills. Use the company’s website and research common Amazon interview questions to get a leg up on the competition. 

But once you have your foot in the door, it’s time to show what you can do by staying true to Amazon’s leadership principles

8) Earn Employee’s Trust

If you want to be a leader at Amazon, you need to earn the trust of your employees. This means being transparent, honest, and always putting the needs of your team first. It also means setting the example and leading by example. Here are a few ways you can earn your employees’ trust 

Hire great people:

The people you hire determine the culture of your company so make sure you’re hiring with care 

Lead from day one: 

As soon as they’re onboarded, new hires should know who’s in charge 

Always have an open door policy: 

Be accessible for questions or help when needed 

Be authentic: 

Be genuine with those around you so they can understand who they’re working for.

9) Think Big, Act Fast, and Innovate at Scale

Amazon Leadership Principles

If you want to be a leader at Amazon, you need to think big. That means having a bold vision for the future and being unafraid to take risks. 

You also need to act fast. The faster you can move, the more opportunities you’ll have to seize. And finally, you need to be able to innovate at scale. That means being able to come up with new ideas and then executing them quickly and efficiently. 

In other words, it’s OK to experiment as long as you’re willing to find out what works best. Leaders should also hire people who are better than they are in order to push themselves forward. 

Those people will help grow your company because they will bring different skillsets and perspectives. 

Finally, leaders should use data and measurement so that everyone is working together toward one shared goal.

10) Deliver Results

In order to be a successful leader, you must first learn how to deliver results. This means setting clear goals and expectations and then taking the necessary steps to achieve them. 

As an Amazon leader, you also need to be able to think long-term, always keeping the company’s best interests in mind. Great leaders are also great communicators, so make sure you’re always sharing your vision and your plans with your team. 

And finally, always remember that it’s not about you – it’s about the people you’re leading. If you can keep these things in mind, you’ll be well on your way to becoming a top-notch Amazon leader.


As an Amazon employee, it’s important to be familiar with the company’s leadership principles. 

The top 10 Amazon leadership principles are customer obsession, thoughtful consumer experience, a bias for action, fearless experimentation, ownership, insights on the highest standards, using resources wisely, earning employees’ trust, thinking big, and delivering results. 

These guiding principles can help you make decisions, solve problems, and work more effectively with others. To think big, visit UniqueThinkings.

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